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http://www.adweek.com/aw/content_display/news/digital/e3i4fdb8e9f0eeb905c2bcada2d06c24b74
Agency: Droga5
http://www.honeyshed.com/
Welcome to the home shopping experience for the "tragically hip crowd". This site has been the topic of recent debate (http://adage.com/garfield/post?article_id=132589). Is it just a bunch of pretty people wasting perfectly good bandwidth? Is it maybe too new of an idea that it's making people uneasy? What do you guys think?-Jon
2 comments:
Well for a digital experience it's a lot like TV for the first few minutes. It seems more like a TV shopping network than anything else. When I clicked the various tabs on the side it only showed a few items, and none of them seemed to be very popular. No single item had more than three stars (of five). I would expect them to show the coolest and best stuff.
I see potential here, but I think it has a long way to go.
Yeah it seems like a bad MTV home shopping show. I think it was meant to be bad, but they didn't even do a very good job of that. I agree with Nick that there is a lot of potential with the idea.
The Article is pretty funny and its comments are interesting. Is this really advertising?
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