A microsite is basically a middle point between a print ad or banner and a main website. Think of it as an experience built around your concept.
For instance, Burger King came to Crispin, Porter & Bogusky (CPB) and said that they needed an ad campaign to promote their new chicken sandwich. That's how Subservient Chicken was born. Users are driven to subservientchicken.com by way of traffic drivers such as print and online ads. Users then can click through to Burger King's website for more info like menu, nutrition facts, to find a location, etc.
What's the difference between a microsite and a website?
Website is the online home for company. Examples include espn.com, comcast.com, and burgerking.com. They provide stuff such as company background info, products, a store locator, and boring things like job postings) Websites are not usually built or conceived by ad agencies.
Microsite is a vehicle to promote a specific offering from a company that links to the companies main website. Microsites are made by art directors and copywriters as part of an ad campaign.
Examples of microsites:
http://www.subservientchicken.com (promotes a chicken sandwich. Links to bk.com)
http://www.comeclean.com (promotes Method's cleansing products. Links to method.com)
http://www.kissmein3d.com/ (drives traffic to Crest.com)
Subscribe: Get alerted when new work is posted.
Posts
Comments
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment