Wednesday, February 11, 2009

Brief 3: California Academy of Sciences Online Ad Campaign 2/11



You've brainstormed microsite ideas for the Academy of Sciences. Now how are you going to get people to your awesome microsite???

Your next mission is to create an online ad campaign that will drive people to your freaking cool microsite. Your online ad concept will be based on your microsite concept that we will choose tonight. However within that chosen concept, I'd like to see unique approaches for getting people to click.

Deliverables: 5 concepts

Please use the above storyboard templates to layout your rough sketches (frames) for presentation next week.

Due: 2/18

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