LECTURE/DEMO
1. HOW TO INTERPRET A CREATIVE BRIEF AND CONNECT TO YOUR TARGET IN THE DIGITAL SPACE
2. GENERATING IDEAS THAT STAND OUT AND ARE ALSO ON STRATEGY
3. DISCUSS PLANNING OUT A WEB PROJECT AKIN TO MAKING HOUSE BLUEPRINTS--THINKING SMART NOW PREVENTS WASTED ENERGY LATER. HOW TO MAKE A SITE MAP
4. TAKE A LOOK AT REVISED FUTURE LIONS WORK
ASSIGNMENTS
1. TEAM PROJECT 1: FUTURE LIONS-CONTINUE REVISING IDEA/BEGIN TIGHT COMPS
2. CHOOSE 3 DIGITAL EXPERIENCES YOU LIKE AND WRITE WHAT YOU THINK IS THE STRATEGY FOR IT. POST TO THE BLOG
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