Brief 2: California Academy of Sciences Microsite 2/4

The new California Academy of Sciences opened its doors in September after a half a billion dollar rejuvenation. I discovered it myself this past weekend and it's a truly amazing place to learn about the world in which we live. Highlights include the Living Roof, planetarium, aquarium, and tropical rain forest. And all under one roof!

Web site URL: http://www.calacademy.org/

Your mission, should you choose to accept it (you really don't have a choice) , is to create a microsite to drive people to see the new Academy for themselves.


Deliverables:
10 microsite concepts, each with a unique strategy. I want to see 1 rough snapshot (sketch) of each brilliant concept. Represent as much as you can in the sketch. Pretend I am a client and we are meeting for lunch. You have to communicate your idea with one sketch. Feel free to wire-frame the user experience or write down the details of the site underneath your sketch.

Place all concepts in a single PDF and save to your flash drive so you can present it on the big scree in class on 2/11.

Things to consider:
-Focus on one exhibit?
-Or do you create an experience around the entire museum?
-Choose a special event to showcase? Evolve featuring Darwin? Or maybe the NightLife event?

In general the best way to an award-winning idea is to do your research. I want all of you to visit the Academy of Sciences if you have not been. I want you to dig into it to find that insight. That one small grain that will blow people away online.

Learn more about what a microsite is below.