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Now that your Chapstick concepts are getting somewhere I want to cover storyboarding. Below is an example of a storyboard for a campaign i worked on at Ogilvy. Front sketches to comps, this is how I want all of you to present your concepts from now on.
Descriptors: Under each frame is a "descriptor" where you explain how your ad works from frame to frame. Similar to a TV spot storyboard.
Number of frames: You should be able to tell your story in 5-6 frames. Maximum.
Numbering boards: In the top write (See example) please type the numbered order of your concepts. The first concept is "01", the second is "02", etc.
Naming: Next to the board number list the project name. For instance "Chapstick". Underneath that type the concept title.
Below are examples of how your boards should be layed-out according to banner size.
As always, please create one single PDF containing all of your concepts.
-Jon
Example Storyboard Banner
Lrec Storyboard: 300x250 Pixels
Publish at Scribd or explore others:
Sky Storyboard: 160x600 Pixels
Publish at Scribd or explore others:
Super Storyboard: 728x90 Pixels
Publish at Scribd or explore others:
Microsite Storyboard
Publish at Scribd or explore others:
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