WEEK 1: Welcome

Welcome to Interactive Advertising. Join me for a digital journey as we go beyond print and TV spots. Imagine consumers interacting with your ad instead of it just sitting there. I created this blog for my "Beyond Banners" class in Fall 08. It's already loaded with the latest in digital. I encourage all of you to use it as a source of inspiration. Please share exciting work that you've seen by sending links to beyond.banners@gmail.com. All comments are welcomed and share as much as you want (It's part of your grade).

You've all made a wise choice by being here. Hang on, we're going digital.

-Jon

Week One agenda:

.1. Introduction to digital/Why every creative director wants to see it
.2. Get to know each other
.3. We'll look at some examples of cutting-edge digital
.4. Discuss some things
.5. In-class assignment (Maybe)
.5. 1st brief

THIS IS A PAPERLESS CLASS. PLEASE BRING YOUR WORK TO CLASS EVERY WEEK ON A THUMB DRIVE. ALL WORK WILL BE PRESENTED ON "THE BIG SCREEN" SO ALL OF YOUR CLASSMATES CAN GO "EWWW AND AHHHH" AT YOUR AWESOME ADS.

SYLLABUS

ADV 625- MS- Interactive Advertising[1]

Publish at Scribd or explore others:

Creative Brief 1: Chapstick
Deliverables: 10 banner ideas. Minimum of 10 or you do not get to present your work.

Chap Stick New

Publish at Scribd or explore others: