Interactive Two: Carolina and Gina Flip Demo

Monday, December 14, 2009

Carolina and Gina Flip Demo

1 comment:

464.01 Interactive Advertising said...: Nice work, ladies.

A few things.

1. Can you put an echo effect on 'a network of who?'That could be a nice touch.

2.Instead of 'we built you a stage' say 'This is your stage'.

3. In between 'It's about expression and 'It's instantly you', insert a frame with the Flip Mico HD logo.

4. Beginning at the 'network of you' frame i recommend voicing how the campaign works from the main Flip site to the individual micro sites. Through voice over, explain the idea of the network of you.

Toy in NYC created a bunch of mini sites for Office Max during the holidays. Take a look at how they explained the idea behind these sites as a whole up front and then describe each individual site. Go ahead and steal the structure if it helps.

Go to:
http://www.toyny.com/

Click 'work & press'

Then look for Office Max, hit 'video'.

5. When you get to the demo of Dirty Laundry, can you zoom in on Adam's video? As well as a pan around the page before the video starts? Something to consider. The desktop background is pretty distracting. Gina, is that your destop??? HAHAHA

6. Make 'Our network will grow and expand' bogger. Center it on the screen.

7. Make 'thanks to you' bigger and center it on the screen.

That's it. Nice work. You really pulled this together nicely. -Jon; December 14, 2009 at 1:34 PM

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