Sunday, October 18, 2009

Fathan takes us for a ride.

I found this interesting website and viral videos.
Made by DDB Stockholm. It's actually a campaign for VW.

The big idea is an initiative to get people to change their lazy
behaviors, and ultimately, how they feel about driving environmentally friendly
cars, by allowing them to see the fun side of acting responsibly.

http://www.rolighetsteorin.se/en/



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