Interactive Two: Brian&Jack's Cube campaign

Wednesday, October 28, 2009

464.01 Interactive Advertising said...: Hi guys, I've taken a closer look at your Cube campaign. Here are some comments.

1. I like the billboard. Jack, please write at least 5 or so examples of comments the eyes will make.

2. Microsite idea is unclear for me. Does the Cube attract so much attention that it brings famous people back to life so they can see it? As far as the Nissan badge viewfinder, i think it would be more appropriate to use the Cube itself or an element of the Cube. You aren't selling the Nissan brand.

3. Cube widget is a bit unclear for me. Maybe you need to storyboard the experience out. I'm not grasping how the web cam works with the widget.

4. Facebook environment is a great idea. I'd like to see more mock-ups of the spaces you can drive through.

5. For viral video, please storyboard at least one execution. Let's see the reporter that is capturing the moment when all eyes turn to the Cube.

6. Start thinking about a closing paragraph that reinforces why this campaign will be effective. Look at Daniel & Iris's Cube PDF for an example.

That's it for now. Good work. -Jon; November 2, 2009 at 11:13 AM

Interactive Two