Interactive Two: daniel_iris

Monday, October 26, 2009

464.01 Interactive Advertising said...: Wow. This is good. Really good. You guys have tapped into a unique way to position the Cube at a time when this demographic is uncertain about life, particularly employment.

Love the summary at the end and also the "Thank you" that ties to your distinct cultures. I am however still scratching my head on 'Creativer'.

Here are a few comments.

1. What is a 'Creativer' and what is the rationale for the nomenclature?

2. Have you guys considered that this campaign is too narrowly focused to the visual arts? What about music and dance? Just a thought.

3. I'd like to see you extend the campaign to more digital element such as social media. You mention using Social Media channels however there are specific ways you can use them. Will each cube group have a Twitter page where they broadcast their road trip? I would think about what these elements look like and include mock-ups.

That's it. Again, great work.

-Jon; October 27, 2009 at 2:13 PM

Interactive Two