Interactive Two: Fathan & Sean's AAU Campaign

Monday, October 26, 2009

464.01 Interactive Advertising said...: Nice work, guys.

Here are some things to consider.

1. Elisa Stephens will be seeing your PDF and demos proceed with caution when referring to the school as a 'money-making empire', even though that is the perception.

2. I like the colored pencil mailer, however I'd like to see more of a range of colors. Go to Utrecht and take a look at a box of 12 or so colored pencils. Right now your colors are too cool. I want to see the entire prism of color.

3. You need to explain what a mind map is. Besides, it sounds too technical.

4. The iPhone app looks too much like the site. This app should be its own thing with one or two features from the site at most. Perhaps it open to a color chip array instead of colored pencils? It would make it just a bit different while still connecting to your idea.

5. Your PDF ends abruptly. End with a summary of your idea or a conclusion.

6. I can see more components/executions for this idea. What can you do offline that's digital or interactive?

That's it for now. We can talk more in class if we have time. Good work.

-Jon

4.

3.; October 27, 2009 at 1:51 PM

Interactive Two