Brian&Jack's AAU campaign

AAU Campaign Boards

Brian&Jack's Cube campaign

Nissan Cube Campaign Boards

The future of Advertising by Lars Bastholm and some Tweeters

I worked with Lars Bastholm at AKQA. Now he's head of digital at Ogilvy & Mather. He put together this presentation on the future of advertising. He had some help though. The content was gathered through crowdsourcing utilizing Twitter. The people spoke, Lars listened. -Jon

Boardtownhall Final

View more presentations from hapsblom.

nissan cube, ashita

thepartydriver_ashita

AshitaEida_Flip

AshitaEida Flip

JoseJac_FlipMino

JoseJac_FlipMino

JoseAshita_AAU

JoseAshita_AAU

Jessie & Yoon_Cube

Jessie N Yoon_Cube

Put inspiration on your feet. Nike ID iPhone App

From AKQA/SF.


DOWNLOAD NOW

Columbia Sportswear thinks inside the box.

A brilliant idea. When customers order through Columbia's site they have the option of requesting that their purchase be shipped in a used box. It's an environmental statement that's literally being arrived around the world. You can follow your box's journey long after you've broken in your new parka. Notice the clean design of the site's interface. See A Box Life>

-Jon

Fathan & Sean's AAU Campaign

Fathan & Sean: AAU Campaign

daniel_iris_nissan cube

daniel_iris_nissan cube

Augmented Reality on SFGate

Augmented reality to alter how we see the world

Ryan Kim, Chronicle Staff Writer

Monday, October 26, 2009

Imagine for a moment seeing the world through the eyes of a Terminator cyborg. Information on objects, locations and people automatically pop up in real time as you encounter them.

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Need directions to the nearest transit line? Virtual signposts instantly appear, guiding the way. Curious about the historic building you're looking at? A description floats into your view.

This far-fetched concept has been a dream for at least 20 years, but it's becoming real with the rise of augmented reality, which involves the layering of virtual imagery and information over a real-world environment.

The technology is coming to life through smart phones like the iPhone 3GS and Android devices that leverage Global Positioning System data, a digital compass, a camera and wireless connectivity.

With those components working in concert, augmented reality technology can sense what you're looking at in your phone's view finder and display relevant local data, such as Yelp reviews, Bing search listings or Wikipedia descriptions.

Paul Saffo, a futurist and consulting professor at Stanford, said augmented reality is part of a larger trend of cheap sensors changing the way we live. With GPS, compasses, RFID (radio-frequency identification) chips and other tools, people will learn to interact with and manipulate the world around them in a much more enhanced way.

"We're going to have lots of augmented reality in the future," Saffo said. "Everything you carry will have much more awareness about where it is and what's around it, whether you are interested or not."

Ravi Damani, CEO of Acrossair, which has released a dozen transit-finding apps, said the power of augmented reality is that it uses that awareness of your surroundings and delivers localized search results in a relevant, simple and easy-to-use way.

"It stops people from fiddling with their phone and instead you just hold up your phone to do things," he said.

Find transit

Acrossair's San Francisco Nearest Transit app on the iPhone allows a user to point a phone in any direction and see virtual signposts directing them to nearby bus and subway lines.

Amsterdam-based Layar recently released Reality Browser, which allows users to pull up information on local points of interest. San Francisco-based Yelp has included a feature called Monocle in its iPhone app, enabling 3GS users to get restaurant reviews from nearby restaurants. Other apps will allow you to see Tweets and personal messages - tied to specific locations - left by people.

More than shopping

Andreas Hauser, project manager of Wikitude, an augmented reality firm that taps Wikipedia entries, said the technology can be used for more than just sightseeing and local shopping.

He said artists could erect virtual galleries in a park or video game companies could create real-world games in which players collect virtual tokens they can only see through their phone. Social networks and dating services could direct you to friends and potential dates around you. Marketers could create moving ads that leap out virtually from billboards and signs.

He said Wikitude is working on placing 3-D images over a camera view, creating the ability for people to interact with animated characters or view 3-D structures.

"Augmented reality is more than just virtual markers," said Hauser. "It's possible to put 3-D worlds in the actual world so you can make a new world."

The technology still faces many hurdles before it's widely adopted. There are concerns about battery-hungry augmented reality apps sapping the power out of mobile devices.

There are also issues with the accuracy of the results and the behavioral changes required for people to walk around while viewing the world through their mobile devices. And as more points of interest get plotted virtually, how will users wade through all the clutter?

"As the industry starts to grow, we'll develop new metrics and standards to sort through information so it's easier for users to understand," said Tim Sears, an independent developer behind Robotvision, which pulls up information from Microsoft's Bing search engine. "It's definitely going to get better but it's certainly useable now."

The long view

While augmented reality is still barely out of the gate, its long-term implications are even more tantalizing.

When paired with accurate object or facial recognition, a person could gather instant reviews of products on a grocery shelf or recall the name of an acquaintance. Carmakers are looking at building the technology into heads-up displays, allowing people to see directional information projected transparently on the windshield.

The ultimate goal would be to outfit people in such a way that augmented reality technology fits seamlessly into their lifestyle.

Babak Parviz, an associate professor of innovation at the University of Washington, has been working for the last five years on contact lenses that can be outfitted with circuits and antennas that could serve as augmented reality goggles.

"We have a lot of information displayed in a passive way on computers, smart phones, TVs or billboards," Parviz said. "But if the display is on the eye, a lot of that can go away."

E-mail Ryan Kim at rkim@sfchronicle.com.

This article appeared on page A - 1 of the San Francisco Chronicle

Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/10/26/MNCR1A9B5S.DTL#ixzz0V4Q4eFLe

Daniel_Iris_AAU

Daniel_Iris_AAU

Sean_Javier

JavierSean_cube

MelCarolina Cube

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melCarolina_aau

BK grills Tony Stewart.

We talked about this yet-to-be-launched site a few weeks ago. It's live now.

Get the truth about Tony>

Crispin and Brammo go to Washington.

For electric motorcycle client, Brammo, CPB is saddling-up and heading to D.C. to introduce Obama to the smallest electric vehicle in the U.S. And it's no mistake they are starting their journey in Detroit. Videos seeded on YouTube push users to the microsite. Site visitors can follow a Crispin staffer and Brammo designer via Google Maps.

Oh, by the way, an AAU School of Advertising grad works on the Brammo account.

http://www.shockingbarack.com/

From AdAge.

Brammo heads out to D.C. hoping to shock President Obama into noticing the brand's electric motorcycle offerings.

Tomorrow morning, Brammo Motorcycles' lead designer Brian Wismann and Crispin's Dave Schiff will be riding a pair of the brand's Enertia bikes cross country, retracing the path that Detroit auto bigwigs took to Washington D.C. when seeking their bailouts. Money for the brand's green cause, however, is not the object. Rather, the duo is hoping to open the President's eyes--"shock Barack"--into the brand's already existing electric motorcycle solution.

The pair's journey can be followed through their tweets. Throughout the trip, the duo will be seeking assistance in the form of recharging stations, food, lodging and, perhaps most important, access to the President himself.

The idea originated when creative director "Dave Schiff and his partner Alex Burnard came in and told me they thought we should give a Brammo to the President because he needed to know that America's most energy efficient vehicle was being made in Oregon by a scrappy bunch of electric vehicle visionaries," writes Crispin Co-chairman Alex Bogusky on his blog.

Bogusky adds that he presented the idea to Brammo founder Craig Bramscher, who " loved it and suggested we retrace the path that the American car company CEOs took when they recently visited DC."

Fathan takes us for a ride.

I found this interesting website and viral videos.
Made by DDB Stockholm. It's actually a campaign for VW.

The big idea is an initiative to get people to change their lazy
behaviors, and ultimately, how they feel about driving environmentally friendly
cars, by allowing them to see the fun side of acting responsibly.

http://www.rolighetsteorin.se/en/

Draw photos with Photosketch.

Sean Smith chalks it up with this example.

Saw this cool motion censor pool table projector, thought it might be cool on the blog. -Sean Smith



See more here

Carolina burns some rubby on Broadway for Red Bull.

I thought this was a cool event in the middle of time square..

YouTube
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Caro

Notice that Red Bull uploaded this video and brands the YouTube page. Over 200,000 views since June of this year. Not bad. -Jon

The world is ending. No better time to take-over the Web.

To tout their new movie, 2012, Sony Pictures creates an alternate reality online with numerous faux sites that build excitement for the movie. Even though we are all going to die.

Traffic to the below site was seeded on Youtube and on TV.










Individual microsites and blogs originate from IHC: The Institute for Human Continuity.

From Adweek's Blog, Ad Freak.

You will not escape Sony's '2012' marketing

So, you've probably already seen the clip above for 2012. How could you not? Sony Pictures brags that the rollout of this two-minute clip was "the largest broadcast, cable, online and mobile media preview ever orchestrated." It was telecast last night in a giant "roadblock" between 10:50 p.m. and 11 p.m. EST on ABC, CBS, NBC, 89 cable networks, local stations in the top 70 markets and Spanish-language networks. But if you somehow neglected to watch TV during those 10 minutes, you can see a full five minutes of preview footage over at Comcast or Fancast. Intrusive, overbearing ad blitzes not doing it for you? No worries. They've already got their fictional campaign going on over at IHC: The Institute for Human Continuity, where you can vote for the leader of the world after 2012 and register for the survival lottery. Every character has a YouTube channel, and you can follow them on Twitter. There are so many sites, I can't cover them in 200 words. It's like they decided to try every marketing technique simultaneously, and in the next few months it will only get worse. The apocalypse can't come soon enough.


Check out the Farewell Atlantis site for Jackson Curtis's (John Cusack's) novel.


ThisIsTheEnd.com A blog created by character Charlie Frost (Woody Harrelson).

Behind the Work: Juan Cabral on the making of Sony's "Soundville"

A whole town, Sigur Ros' concert team and even Cabral's brother pitched in to create Sony's latest audio-driven experience.

By: Ann-Christine Diaz, Published: Oct 01, 2009

The tower of Soundville

Sound serves as the centerpiece of the latest release from the Sony and Fallon/London partnership, Soundville, a short film that documents three days in the life of the Icelandic town of Seydisfjordur, after it's been transformed into a giant soundspeaker system. Fallon's Juan Cabral, who has masterminded Sony's ambitious creative endeavors since Bravia's color-filled Balls, talks about his latest feat, which brought in a surprising range of collaborators—from Seydisfjordur's townspeople themselves, to Sigur Ros' concert team and even his own brother, musician Fede Cabral.

So what was the assignment from Sony for this particular job?
The starting point was to show passion for sound above all—to create a pure sound experience. We also shot five product films to back that up, but it was mainly about Sony's love for sound.

How did you come up with this particular idea? What inspired it?
I was buying milk while listening to Stockhausen on my headphones. I felt everyone should be listening too.

How is this film being shown? Are there any special media strategies, as with "Balls"?
This was made for cinema and internet mainly. There are some television cut-downs and teasers too but the longer piece is the one that allows people to let themselves inside the journey and experience all the textures.

Obviously, turning a whole town into a sound system posed some huge production hurdles. Can you tell us about the process? How did you get permits to use a whole town?
The local production company in Iceland promised they could get a permit. And they did. They spoke with the mayor of Seydisfjordur and everyone in the village accepted. It's an 800-person town, but in the winter there's only around 400. We shot in the winter.

Were all the townspeople made aware of what was happening?
From the moment you place a camera people are aware. But I have to say, people got used to us very quickly, which was good because then it was about the sound. Also, because there were no actors we ended up with normal people being themselves when exposed to sounds. That's why most reactions are subtle and I think that's the most interesting part of the project, the little nuances, the melancholy, etc.

How did you set up and find the speaker systems? Did you recruit any special technicians to help you out? Was the town equipped to actually power everything?
The guys that make the Sigur Ros concerts in Iceland powered everything. We could play the music remotely and wirelessly. We built this 20 foott tower full of speakers and placed it in the middle of the town. Because it's a very quiet place—there's almost no traffic—you don't need a lot to make it sound good actually. And we certainly didn't want the sound to be bouncing everywhere.

How did you go about shooting? Can you tell us about your camera setups?
We only had two cameras actually. We didn't want a lot of crew running around or big cranes and all that. It was a gentle and quiet shoot. The idea was not to interfere with the daily routine. We were just observing in a way.

Seydisfjordur twins

The sound is obviously a driving component of this piece. How did you go about selecting the music?
A lot of music was composed specifically for the project. Richard Fearless from Death in Vegas collaborated a lot. He recorded more than half an hour of original material: sounds, beats, atmospheric sequences, etc. Mum composed some beautiful tracks as well. I also asked my brother to record something and three days before the shoot he sent this wonderful little song, which we played to the sheep.

A company called A-bomb helped curate many hours of music too, so we had different playlists set to go from one mood to another.

For you, as a director what were you hoping to achieve with this spot?
Personally, I wanted to make something that I can be proud to show my little girl in ten years time. So I have to wait ten years to see what she makes of it.

What was the best part of this experience?
Every morning I had to choose a track to wake people up. . .not just people but a whole village.

Nissan gets fishy.

From AdAge.com

Fish inspire the Nissan of tomorrow.

Fish serve as the inspiration for Nissan's new robot car concept, Eporo, which is designed to follow the school-like behavior of fish in order to avoid obstacles and collisions with other cars.

Like fish, the Eporo will be able to recognize its surroundings via lateral-line sense and sense of sight and form, using a laser range finder and Ultra Wide Band communications technology. .

Six Eporos will take the stage at the Makuhara Messe in Chiba City at Japan's CEATAC Conference, an annual showcase of innovations in electronic and information technologies.

Zip it up, zip it in, Zipcar in your pocket.

Need a car? It's as close as your iPhone. Find the closest Zipcar lot and even book a reservation with this handy app. It's free as in zip. Website

Have what it takes to be a Maestro?

From Hello Design in LA comes a game that puts you up against Los Angeles Philharmonic Maistro, Gustavo Dudamel. Play the game online or take your concert on the road with an iPhone app.

Website

iPod Touch knocks around MTV.com

From Chiat Day/Media Arts Lab in LA.

Fathan gets all anime on us.

I was so surprised it's actually a media promotion for a creative agency in the US,
because of all the anime styles and japanese voice-over.

Check out the short movie and also the website.



Website