Hello, In my opinion; I think one of the best online interactive campaign is the Subservient Chicken from Burger King where users can type an action on the website the a guy in the chicken suit will do it. I know that it seems pretty lame but the content is addictive and the humor that Burger King plays behind this idea really set them apart from other competitors like Macdonald, Carl's Junior and Jack in the Box. What I really like about this campaign is that is simple and it promotes the main idea which says "Chicken the way you like it"
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