Organic Inc- Interactive Advertising Agency

I like Organic Inc advertising agency in San Francisco where although they may not be big like Ogilvy or Goodby but the interactive advertising they do connects to a specific target audience. Many agencies out there try to get the bigger demographic but Organic is different. Take their Jeep campaign for instance where they sell Jeep’s new car through Jeep owner’s themselves. I mean who is better to talk about Jeep than the drivers who own the cars for years? Their Jeep campaign also shows that they are using other online interactive brand like MySpace, Facebook, Yahoo and Twitter to sell their own brand. They build a community of pictures in Jeep.com that shows the phenomenon of the Jeep experience. I think that is a brilliant way to go. I think it is important to sell the specs and feature of your brand but certain cars like Jeep; is better to sell the experience of driving the car itself.

Here is the link to Jeep