I think the video made by Martin Scorsese for a champagne/wine commercial as a homage to Hitchcock is pretty amazing. Hitchcock's fans will definitely recognize some of the techniques or scenes from his movies that were used in making the commercial. We don't get to even know what the product is until the end. This video was originally aired in movie theaters which is pretty smart because those who goes to the movies will know what inspired the ad.

http://www.scorsesefilmfreixenet.com/video_eng.htm