Organic Inc- Interactive Advertising Agency

I like Organic Inc advertising agency in San Francisco where although they may not be big like Ogilvy or Goodby but the interactive advertising they do connects to a specific target audience. Many agencies out there try to get the bigger demographic but Organic is different. Take their Jeep campaign for instance where they sell Jeep’s new car through Jeep owner’s themselves. I mean who is better to talk about Jeep than the drivers who own the cars for years? Their Jeep campaign also shows that they are using other online interactive brand like MySpace, Facebook, Yahoo and Twitter to sell their own brand. They build a community of pictures in Jeep.com that shows the phenomenon of the Jeep experience. I think that is a brilliant way to go. I think it is important to sell the specs and feature of your brand but certain cars like Jeep; is better to sell the experience of driving the car itself.

Here is the link to Jeep

http://www.stillfree.com/

I really liked this and thought it was powerful, intriguing and kept me engaged.

Favorite Interactive

My most recent favorite interactive weren't exactly "ads". They were interactive extensions of Robyn's (a musical artist) songs. I feel that these interactive mini-sites were essentially promoting the respective single off Robyn's albums.

This first song is called "Dont fucking tell me what to do". In the song Robyn has a repeating lyric of "____ is killing me" the blank is filled with various things that are "killing" her. The video is a 3D video that can be watched with and without 3D glasses. The first part of the video shows Robyn's lyrics but halfway through it shows any twitter updates with the hashtag #killingme

link to fwa: http://www.thefwa.com/site/robyn-don-t-f-king-tell-me-what-to-do-

link to video: http://robyn.com/killingme/

I think the video made by Martin Scorsese for a champagne/wine commercial as a homage to Hitchcock is pretty amazing. Hitchcock's fans will definitely recognize some of the techniques or scenes from his movies that were used in making the commercial. We don't get to even know what the product is until the end. This video was originally aired in movie theaters which is pretty smart because those who goes to the movies will know what inspired the ad.

http://www.scorsesefilmfreixenet.com/video_eng.htm

Yahoo! Mail Sign In Page Smells Like A Man

The Subservient Chicken

Hello, In my opinion; I think one of the best online interactive campaign is the Subservient Chicken from Burger King where users can type an action on the website the a guy in the chicken suit will do it. I know that it seems pretty lame but the content is addictive and the humor that Burger King plays behind this idea really set them apart from other competitors like Macdonald, Carl's Junior and Jack in the Box. What I really like about this campaign is that is simple and it promotes the main idea which says "Chicken the way you like it"

Welcome to Interactive Advertising Two

This blog will be our virtual home.

It's a place where each of you can share inspiration with the class. Share anything that inspires you. It doesn't have to be specifically digital related.

On the right you can access assignments and class handouts.

(This blog's past life was for the MFA Beyond Banners class, however it is loaded with great case studies in the archive. Please feel free to dig)

Over the next week we'll be populating this blog with class information and exciting Interactive case studies. Please begin posting some of your won stuff, too!

This is going to be a rockin' class. It's awesome you're all here for the ride.

-Jon & Laura

WEEK One

Let's get interactive.

1. Introductions

Where are you from?

Are you an Art Director or Writer? (Both?)

What's your experience level in HTML & Flash?

Tell us about a digital experience you love. Example: A website, online ad, iPhone App, etc.

2. Class outline & syllabus

3. 2010 Award-winning digital

ANDYs

Cannes

One Show

The FWA

Homework:

1. Team Project One: Future Lions-30 Big Ideas (Teams are in the post below)

2. Upload one of your favorite award-winning interactive ideas to the class blog

TEAM PROJECT ONE: FUTURE LIONS

Future Lions is a Cannes student competition sponsored and founded by AKQA.

Each year the brief is the same. Create an experience for a worldwide brand utilizing technology that wasn't around more than 5 years ago in an engaging and clever way.

Last year students from AAU were finalists for the first time. Their idea made the cut to 20 finalists. 5 of those finalists were winners. So close...

2010 AAU FINALIST:

Post-it Anywhere

The next victory rests upon your creative and brilliant shoulders. Let's bring home a vinyl baby Lion from France once and for all.

Oh yah, if you win you'll be flown to Cannes, France during the Advertising Festival to collect your award and glow in the spotlight.

TEAMS FOR THIS PROJECT:

Team One:
Ryan Conklin (rconklin83jdm@gmail.com)
Mei Kim Phua (firefaires@gmail.com)

Team Two:
Katherine Tourtelot (ktourtelot@gmail.com)
Alvaro Gonzalez (exhausticated@gmail.com)

Team Three:
Loretta Louie (chinadoll326@hotmail.com)
Syanne Djaenal (Mybloomingday@hotmail.com)

DUE NEXT WEEK:
30 Rough Ideas. One page per idea. Single PDF. You'll be presenting on the big screen in class.
Feel free to storyboard if that will help communicate your idea. Present it however you want. Just as long as we'll understand the idea write away. A short paragraph describing your idea with a key visual is just fine.

Be sure to go to Future Lions.com to see last year's winners.

Good luck!