Friday, September 18, 2009

Yoon & Jessie: Nissan Cube

090916_Jessie N Yoon
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1 comment:

464.01 Interactive Advertising said...

Jon's feedback:

You have some nice ideas here.

Before we start remember to number your ideas and give them titles. It makes it easier for feedback.

Idea 1: I really like this banner idea. However, the cube isn't about digital entertainment. It's a mobile device. It's more about where the cube can take you. So maybe the disco ball represents dancing. The microphone represents a concert. A tent would represent camping. Or the burning man to represent the Burning Man Festival. Really examine where these 18-24 ylds go.

Idea 2: this can be the second execution in your ad campaign. I like how it starts on the iPhone as a game and then becomes real. This taps into the notion that the cube is not a digital device but rather a mobile device. So at the end maybe it goes from the game to the nightclub with real video of people going clubbing and hopping out of the cube?

Idea 11: Love the idea of a heat sensitive billboard that ties to the lighting of the cube.

Idea 16: These bumper stickers are great. Start making mock-ups of 8-10 bumper stickers.

Your mission from this point on is to:

1. Create a tagline that ties all of the above ideas together. They need to feel like they are in the same family.

2. You have the banner idea, but where is it going to take you once you click on it? You need a microsite.

3. Think of a third banner idea so you have a campaign of 3.

4. Create a mock-up of the heat sensitive billboard.

Use the board examples that i uploaded to our class download page under Round 2.

Can't wait to see your revisions next week. Nice work. Email if you have questions.

September 18, 2009 at 12:10 PM

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