Enough to cause a pile-up on Wall Street: The Puma Index

From Droga 5 in NYC comes this iPhone app for Puma. While i won't always agree with sex being the idea, this is an interesting way to sell Puma underwear in relation to the down economy. After downloading this app your enjoyment continues at Puma stores where you can get 20% your total purchase simply by showing the cashier this app. Pretty clever way to drive sales. -Jon