Wrap your apt in digital wallpaper

Created by Austrian design firm Strukt

MTV & Dell let's the world sing a long.

From Mother London.



http://amplichoir.com/

Doritos Hotel 626 asks you to check-in one more time.

From Goodby, Silverstein & Partners.




www.asylum626.com

Be forewarned, treatment is only available form 6pm-6am.

Is your site a Youtube video?

Agency Boone Oakley's new site is on YouTube.

I know this isn't exactly interactive advertising, but it is a fresh new approach at telling their story.
Their website is constructed and used through the always popular YouTube.

-mel

Mel, this is actually an excellent example of interactive. Thanks for sharing. -Jon

Digital Case Study 2: Google Creative Labs

When it comes to the future of branding, the following agencies are leading the way, influencing how technology is used and inventing new ways to reach people offline as well -- in one case, even redefining the term "ad agency."

The world's most popular search engine has already established itself as just that, the world's search engine. However, that doesn't seem to be enough. Google now has ad agencies within its sights and ruffled the feathers of WPP head, Martin Sorrel. When you've angered someone this important to the industry, you've really got something special. Former Ogilvy New York creative lead, Andy Berndt, has taken on the task of redefining how clients, agencies, and the entertainment industry works together, and he's poised to take Google Creative Labs to the forefront of digital technology and experiential design. But don't call his shop an ad agency.

Berndt says, "We are not an ad agency. We will not pitch clients. We will not have client business. We won't compete with any agencies."

Berndt's true aim? To build Google across multiple platforms, even the ones that haven’t been invented yet. Berndt and his team are well on their way to doing that. And one thing Berndt understands well is that you are only as strong as your team.

Google Creative Labs has been recruiting top talent from top agencies who haven't been able to realize their ideas fully due to client restraints. The toy box that is Google is sparking a pilgrimage of the best creative minds. Below are a couple Labs creatives who are making digital waves.

Ji Lee (http://pleaseenjoy.com/)

Ji is a CD at the Creative Labs. He most recently worked for Droga9. He was the brain behind the bubble project.

For Macworld 2009, Lee re-imagined the iconic Google logo.

Aaron Koblin (http://www.aaronkoblin.com/)

Aaron Koblin is another CD at Google Creative Labs who has a knack for taking complex data and painting pretty pictures with it. He doesn't create ads per se, but experiences.

Flight Patterns

A collaboration with Wired Magazine and FlightView Software, these flight path renderings show the altitudes, makes, and models of more than 205,000 different aircraft being monitored by the FAA on August 12, 2008. FAA data was parsed and plotted using the Processing programming environment. The frames were composited with Adobe After Effects and/or Maya. Visit original project website here.

Flight Paths over the southwest US from Aaron on Vimeo.

Flight Paths over the northeast US from Aaron on Vimeo.

Koblin speaks to Cnet about Flight Patterns.

CNET Interview: Art With Flight Patterns from GAFFTA on Vimeo.

Visualizing Amsterdam SMS Messages
Data studies with MIT Senseable City Lab, Salzburg University Z_GIS and Current City. Data provided by KPN Mobile. Interactive tool built with Processing and OpenGL.

Amsterdam SMS messages on New Years Eve from Aaron on Vimeo.

Amsterdam SMS messages on Queen's Day from Aaron on Vimeo.

Start concepting 3D TV spots, kids.

Ryan Kim, SF Chronicle
Monday, September 21, 2009

With the price of high-definition TVs sliding, display manufacturers are looking to 3-D in the home to drive the next big video experience.

Heavyweights Sony and Panasonic have announced plans to release 3-D television sets next year, while other major players such as Samsung and Mitsubishi have recently released 3-D-ready TVs. LG and Philips are also preparing for a 3-D future.

• The latest in tech gadgets for autumn 09.21.09

Add to that list of titans a small Los Gatos startup called HDI, which hopes it can help shape this emerging market.

HDI came out of stealth mode earlier this month to show off its 3-D laser projection technology, which it says provides a better quality image using simple polarized glasses.

The company, which has been self-funded, is hoping to license its technology or build its own front-projection systems and flat-panel displays. HDI says its technology consumes less power and costs less than comparable systems.

"With our technology, we hope to raise the bar of what's available now," said Chris Stuart, director of technology at HDI. "We're trying to give the quality of IMAX in the home."

HDI's hopes reflect a larger optimism about the 3-D market. Hardware manufacturers hard-pressed by the commoditization of HD displays have cast an envious eye at the success of 3-D movies, which command a 40 percent premium on ticket prices and yet are outselling their 2-D counterparts.

The hope is to replicate that success in the living room, giving consumers a new reason to open up their wallets.

"This is a massive opportunity for consumer electronics manufacturers and studios to drive sales of TV sets and hardware and sustain, if not boost, the prices of Blu-ray discs," said Marie Bloomfield, an analyst with Screen Digest, a media research company.

Blu-ray discs will be necessary because they have the capacity to handle 3-D content, which can't be contained on traditional DVDs.

Screen Digest is forecasting 1.2 million 3-D-capable sets in U.S. homes by the end of next year, but that number is expected to rise to 9.7 million - or 8 percent of households - by the end of 2013.

Sony CEO Howard Stringer earlier this month showed off a 3-D Bravia display at the IFA consumer electronics show in Berlin, saying the company was poised to lead the 3-D revolution.

'On the way'

"3-D is clearly on the way to the mass market," he said. "The train is on the track and Sony is ready to drive it home."

Sony, Panasonic and others are pushing a standard of delivery that utilizes active shutter glasses. The powered lenses block each eye alternately with the display to create two images.

The industry is hoping to quickly rally around new standards for 3-D delivery, preventing a potential format war that could frustrate adoption. The Blu-ray DVD Association is expected to finalize a standard in the coming year that will help usher in a new wave of Blu-ray DVD players and TVs.

It's against that backdrop that HDI is trying to gain some attention.

HDI combines lasers with a propriety optical engine that can project images to both eyes at 1080 hertz. After separating the picture into three colors, the image reaches each eye at 360 frame refreshes per second, about six times that of a competing 3-D television. That in turn smooths out the image and reduces flickering and some of the nausea-inducing effects of previous generations of 3-D.

Using lasers is more efficient, which cuts down on energy consumption, said HDI. An HDI projection system can power a 100-inch image for less than 200 watts while a comparable plasma display consumes more than 1,000 watts. And with HDI's technology, users only need to wear cheap polarized glasses that separate the image for each eye as opposed to shutter glasses, which can cost $100 or more.

"We're really trying to create a system that's comfortable for the user," said HDI Chief Technology Officer Edmund Sandberg.

Lower cost

He said the company can work with whatever standard is approved but is concentrating on larger screens, 70 inches or more, which produce a more immersive effect. With a front or rear projection system, HDI can produce a 100-inch image for about $10,000 to $15,000, far less than a comparable plasma TV, which can sell for several times that.

Sandberg said the company is working on projection sets now but can fit the technology into enclosed displays. HDI expects to have its technology ready for production in the next 18 months.

HDI and others still face a number of challenges aside from the standards question. Even with 30 3-D movies released this year, there is not much content available in 3-D. Aside from new movies filmed in 3-D, the studios won't have a big incentive to do the costly work of converting old 2-D movies until the installed base of 3-D TVs grows considerably.

Cable and consumers

Cable and satellite providers in the United States will also need to sort out how to transmit a 3-D signal, which can require twice the bandwidth of a 2-D video.

And getting consumers to buy new 3-D sets and Blu-ray DVD players can be a tough sell - in good or bad economic times - especially because many people recently stepped up to HD and Blu-ray.

"Over the next two years it's really a small marketplace," said Paul Gagnon, director of North America TV research for Display Search, a research firm. "But that's the imperative for TV makers, to find some way to innovate, and 3-D is one of the more promising avenues."

Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/09/20/BU1R19O5VC.DTL#ixzz0RlohZcPz

Crispin's Pizza Tracker for Dominos.

Hmm...looks strangely like an iPhone.

Domino's optimizes its mobile experience with the Pizza Tracker and more.

The newly updated Domino's mobile site—optimized for the iPhone, Palm Pre and phones with the Google Android OS— brings more convenience to pizza customers. It now includes the Pizza Tracker, which allows consumers to follow the progress of their orders, express ordering option, and mobile coupon offerings

Iris let's it ring...

It's Iris. I want to share one interactive idea that I found. It's OVK's ad for car accident.

I think It's very clever way to turn a normal video into an interactive experience. It's not just a reminder, but really makes people to react and rethink what they can do.

Let it ring.


Iris

Special delivery from Fathan.

I want to share this link, it's an infomercial for FedEx.com.

I thought it's really funny and fresh way to promote a website.

Fathan.

Agency: BBDO, New York
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Directors: Greg Hahn, Mike Smith
Senior Creative Director: Jason Lucas
Copywriters: Paul Fix, Rick Williams
Art Director: Carlos Fernandez
Agency Producer: David Logan
Music Producer: Loren Parkins
Production Company: Bob Industries, Los Angeles
Director: Bob Odenkirk
DP: Kris Kachikis
Line Producer: Brian Etting
Editorial: Blue Rock, New York
Editor: Tom Vogt
Assistant Editor: Laura Bermudez
Producer: Jesse Schwartz
FX: Blue Rock/Spontaneous
FX/SFX: Blue Rock/Blast Audio
Graphics: Spontaneous
Music: Massive

Mel & Carolina: Nissan Cube

Mel Carolina Cube

Yoon & Jessie: Nissan Cube

090916_Jessie N Yoon

From Sean C.

Sean C. here from Interactive Ad class. Here are the cool interactive ads that I found:

While searching for the tagline "Cubed" I happened on GE's "Imagination Cubed" thing.

Microsite

I also found a YouTube video of the Traveler's Insurance Ad at Minneapolis St Paul Airport:

Finally, I found this interesting website with a whole bunch of Interactive things. My personal favorite is the one with the gamer actually involved in the game.

Website

Sean C.

From Sean S.

Favorite Interactive Ads- Sean Smith



First one might not be my all time favorite, but a funny and very recent one, Old Spices' "Residue is Evil."

Microsite



My other one was from last year and it was the Cadbury cream egg, "Release the Goo campaign."

Microsite

Enough to cause a pile-up on Wall Street: The Puma Index

From Droga 5 in NYC comes this iPhone app for Puma. While i won't always agree with sex being the idea, this is an interesting way to sell Puma underwear in relation to the down economy. After downloading this app your enjoyment continues at Puma stores where you can get 20% your total purchase simply by showing the cashier this app. Pretty clever way to drive sales. -Jon

The Great Outdoors via the iPhone

Expedition Timberland Sends City Dwellers To the Great Outdoors

Find adventure, no matter where you live.

By: Ann-Christine Diaz, Published: Sep 17, 2009 in AdAge

Mullen and Ansible Mobile have partnered with Timberland to launch "Expedition Timberland," a mobile app for both the iPhone and the Blackberry that helps lovers of the outdoors find adventure in the big city. The app leads users to local hiking trails, neighborhood walks and great city views.

"Expedition Timberland" also includes the "Timber Trail" game, which asks players to gear up a hiker with the right Timberland gear as he faces various obstacles, an adventurous music playlist generator and a gear feature that gives users product info.

The app is free and currently available for six U.S. markets, New York City, Los Angeles, Boston, Chicago, Denver and Minneapolis, and will roll out to ten more cities in November. The iPhone version of "Expedition Timberland" is now live on iTunes, and the Blackberry version will launch on September 21.

BF Goodrich just killed some of your Nissan Cube ideas.

I think some of you had had idea similar to this. Nice demo though.



Website

Have a virtual game of catch.

From Wieden + Kennedy in NYC.

Interactive 09/15 & 09/16: Case Study & Industry Examples

Hi guys,

Here are the links to what we reviewed in class this week.

Case Study 1: The Digital Presidency

Obama Campaign Cannes Titanium Lion Video

mybarackobama.com

Sprint Now Network

Microsite



Burger King Whopper Sacrifice

Microsite



Burger King Whopper Freakout Viral Video



Have BK.com your way.

Website

Apple's MAC Vs. PC Online Ads





Tracy Chapman

Website

Beyond the fold: Electronic Ink

Website

Kanye weighs in on Beyond Banners blog

http://kanyelicio.us/http://www.beyondbanners.blogspot.com

Yoon: An Army of One.

Here I have two links.

http://www.effie.org/winners/showcase/2008/2745

This ad is all about interactive. What I like the most in this ad is people can have fun with the "brand." It is not about selling but about experiencing.

http://www.effie.org/winners/showcase/2009/3502

First time that I thought about digital side of Advertising, I only imagined 'web' side of Advertising such as websites or web banners. This ad made me think that digital technology was not only in the computers. Actually it brings people out of computers and give them to build up the brand experience.

Thank you.

-Yoon

Absolut Jessie

The agency work that I want to share is a TV Commercial of Absolut Vodka named Absolut Anthem.

I am the advertising fan of Absolut Vodka personally.

In my opinion, the emotional factor plays an important role in every advertising. It not only affects the consumption of the product, but also enhances people's impressions to the brand. And advertising of Absolut always give people some emotional effects. I think that that is why they are so successful!

Sincerely,

Jessie

McCann/T.A.G. believe again

Halo 3 ODST: The Life

From the same folks who asked gamers to believe for Halo 3 are back. Will be interesting to see the site this spot leads to.

Calling all dorm dwellers.

If your instructor lived in a dorm...



IKEA wants to help you plan your space. So much so that they've designed this handy little Space Maker. Go ahead, let your inner Swede out to play and make your abode less boring. Notice the "Watch it work" option? It's a great example of an auto-play demo. Lycka till! (Good luck!)

IKEA Space Maker

Is Tony Stewart truly in love with the Whopper?

There's only one way to find out.



Burger King's new pitchman is getting worked over by agency Crispin Porter & Bogusky in a big. Way. Steward, the self-professed Whopper lover, has made a fair amount of money endorsing products from soda to car wax, but does he truly love the Whopper as much as he claims? CPB is about to get to the bottom of this with a series of new TV spots that put this Nascar driver in a different seat, the one with a lie detector attached to it. There's even going to be a live polygraph test on Oct. 20th that will give fans the chance to submit polygraph questions. Top questions will be answered by Tony Stewart. The site is not live yet but check www.truthabouttony.com on Oct. 20th. -Jon

Interactivity, it's in the bag.

You can't get any more interactive than this. New Yorkers and tourists alike can wear a piece of Times Square thanks to Target. More at adweek.com -Jon