Monday, November 24, 2008

Walgreen's Makes It Big In Times Square



http://link.brightcove.com/services/link/bcpid1370868150/bctid2957150001

Dare you to count the pixels. This is really what "beyond banners" means. Your digital message can take on any form, from something as simple as a text link to a ginormous ad in Times Square. Will we even stop there? How about billboards in the sky streamed from satellites? It will happen during your generation. Stay tuned...-Jon

5 comments:

老頭 said...

The oversize digital billboard definitely attract my attention if I just walk by. What I expect is that the board can show something special except just showing their logo and the word "pharmacy". You don't want people just say wow about the size of billboard.

Dana said...

I agree Michael, its kind of like "hey look how huge we can make our logo." Pretty impressive nonetheless.

464.01 Interactive Advertising said...

Both funny points guys. You hit the nail right on the head so to speak. Pretty weak. Now if they did something cool with it and not an ad necessarily, that'd be nice. For instance, maybe a snow shower or more importantly Obama's inauguration.-Jon

Nick said...

I totally agree. My initial thought was that they are using the same lame advertising for this awesome space.

Still the thought behind purchasing the store and creating all the billboard space is a pretty good one. I imagine that it will pay off for Walgreens.

Dhruvi said...

Go big get noticed.

This is a good example of "Client wants their logo big."

Agree with you all. They could have dig more with this awesomely oversize
prime location board.