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Not sure how I feel about this yet. And I'm not sure why that is. Maybe because I've never seen this strategy before? Is it too fresh? It's a fun premise though. And it's the perfect tongue n cheek humor that their demographic loves. So tell me this. If German Engineering is causing a baby boom, then what is the birth control? American Engineering? Take a spin around the site and form your own opinion.-Jon
http://www.vw.com/routan/en/us/
2 comments:
I think we hit on this during class, but I just wanted to add that this ad will probably be talked about a lot. Crispin seems to have this uncanny knack for creating odd, slightly controversial ads that people talk about to no end. I feel that this will work similarly, and at the very least, it is different (especially for the category).
Yes. It's obviously shaken up the ad community. I think because it's such a new thought. True that. I've been trying to have a baby for German engineering but I just can't, Nick.
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