Why do Charles Schwab use Rotoscoping in their TV spots?

It's a great question.

One reason i like it is that i can identify with the people in the spots when they are not real. To a certain extent i think using actual film of people distracts the consumer and makes it harder to imagine yourself in their shoes.

I noticed that i didn't see any ideas from the class that used Rotoscoping. It's definitely something to consider. It's part of the Talk to Chuck brand and icreases the chances of your ideas being bought. I encourage you guys to use Rotoscoping in an ideas where you project or show people in video. -Jon