Unleash your inner Lion.

Hi guys,

AKQA has just released their Future Lions Call for Entries.

http://www.futurelions.com

If it was released any sooner i would have made it one of the 5 projects for this class.

So, I am giving you a choice because this is a valuable opportunity for you to challenge your thinking outside the usual parameters of online.

The Options

1. Continue working on your Portfolio site project.

2. Work on Future Lions and win a trip to Cannes Advertising Festival and party on the French Riviera with the likes of Jeff Goodby and Alex Bogusky.

3. Do both.

YOUR FUTURE LIONS MISSION SHOULD YOU CHOOSE TO ACCEPT IT.

Utilize a technology that wasn't around five years ago to advertise any brand you choose.

NO BANNERS OR SITES. EVERYTHING ELSE.

You may work in teams, however it's up to you to build your teams.

Briefing: A Creative Director from AKQA will be coming to our next class on March 25th to brief us. (You don't have to wait until March 25th to start thinking.)

Deliverables: I want AKQA to be blown away by 10 well thought out concepts.

I will be posting resources for emerging technologies/media later today so all of you can plug-in to the latest ways to communicate a brands message digitally. You'll never want to make another banner again.

Now get back to work.