Interactive Two: March 2009

Tuesday, March 31, 2009

Monday, March 30, 2009

Loading...loading...loading...

http://www.prettyloaded.com/

All this website does is showcase preloaders, I think it's a definitely untapped element. -Ryan

Skimmer from Fallon.

http://www.fallon.com/skimmer

A new social networking tool that connects all your social networking tool.
By Fallon. -Ryan

This is shit hot.

You put a specific picture to your webcam, the site uses pattern recognition and launches a digital hologram. -Ryan

http://ge.ecomagination.com/smartgrid/#/augmented_reality

We're making banking better in Califronia so we've made this horrible banner.

Angelin shares work she likes. Unlike the rest of her class:-(

http://www.Creaktif.com

Really nice usage of Flash for a portfolio website.

http://www.potatoparade.co.uk/

Make your own personalized "Potato Parade"! (Because you can.)

http://www.buderengel.com

Check out the "About" section. A very neat new method Buder Engel used to introduce their company and what they're about. It's a nice step up from stagnant text.

http://h30466.www3.hp.com/campaign/touchsmart/ap/en/?fbid=DEWgYuN2-Ok

Fun interactive site. Nice artsy look and feel.

http://www.meomi.com/about.html

A Flash portfolio site with a very strong POV to their personal design style.

http://www.sensisoft.com/

Neat 360 degree company website. Features usage of light boxes.

Friday, March 27, 2009

Agency: Wieden + Kennedy, London
Client: Nokia

This experience is merely sparked online. The real masterpiece is on your phone. Chuck Schwab & Future Lions are calling. They want you to beat this. -Jon

http://www.nokia.co.uk/e71

Honda lets it shine for the new Insight Hybrid

The Spot

The Making

Wednesday, March 25, 2009

Tonight's Special Guest : AKQA Creative Director, John Jakubowski

Hi Guys,

John Jakubowski from AKQA is coming to our class to tell us about Future Lions. John was the CD on Halo 3. This is a rare opportunity to learn about not only Future Lions, but also the Halo 3 campaign, AKQA, and the state of digital. Please come packin' questions.

Wed, 3/25
7pm (Please be on time)

Here is some background on John:

John Jakubowski is a globally recognized leader in creative production and strategy. With an Academy Award, Emmys, Cyber Lions, AD&D’s, GrAndy’s, Addys, Oneshows, ADC’s, Clio’s and winner of the San Francisco Poetry Contest, he has won every heavy-hitting award out there for a creative. His legacy client list is daunting – AOL, BMW, Clear Channel, Coke, Dolby Labs, Hewlett Packard, Intel, McDonalds, Microsoft, Sony, Wells Fargo - just to name a few.

A stint as a professional Magician in Europe kick-started his creative career. It was followed by a role as Art Director for Paramount, before being drawn into the seductive web of advertising. He has taught character animation and special effects at the prestigious SCA, worked feature film for Manex Entertainment, presided over Modem Media San Francisco as Vice President Creative, and then migrated to Digitas / Publicis as creative lead for HP North America. He presently leads the global creative direction for XBox and Coca Cola at AKQA San Francisco, and handles over 50 projects a year creating innovative solutions for the world’s largest brands.

In 2008 alone, John has racked up more than 30 global awards for his creative direction along with being ranked 7th in the world in Ad Age’s A-List. AKQA is the only digital agency on that list and in September 2008 was voted ‘The Most Creative Agency in the World’ by Creativity Magazine. His recent work on XBox has grabbed every award available for a piece of digital advertising.

John is an ordained Buddhist and holds an array of professional degrees including Architecture, Philosophy and Oenology. He also teaches Yoga, works with Zen Hospice and gives tours to bus-loads of five-year-olds at the Botanical Gardens to hone his client communication skills. He holds numerous awards in multiple fields and uses both big and small words.

Axe asks you to put the fix on questionable hookups.

Agency: BBH, New York City

BANNER

FRAME 1

FRAME 2

FRAME 3

FRAME 4

MICROSITE
Notice the myriad ways in which you can share this site, i.e. Facebook, MySpace, etc.

http://www.thefixers.com/

Tuesday, March 24, 2009

Monster Media

These are not banners. Something to keep in mind for Schwab and Future Lions. -Jon

Carnival asks people to create a fish with their phone.

Would make sense for Aquarium of the Bay or Academy of Sciences, but Carnival Cruise Lines? Anyhow, this shows how you can merge mobile phones with other technologies to make an unforgettable experience. -Jon

Read Article

Sunday, March 22, 2009

It's one thing that makes a really awesome thing out of two totally regular things.

Agency: Wieden + Kennedy/Portland, Ore

Very irreverent with great art direction. -Jon

PRINT

MICROSITE

http://itstwothings.oldspice.com

OLD SPICE WEBSITE

http://www.oldspice.com/

MORE OLD SPICE

"Doogie"

PRINT

HAIR/BODY METRICS PROFILER

http://wkilab.com/awards/work/oldspice/hair_body/microsite/index.html

FloodAstroidsFireChainsawPaintballDogpoopAcidpeeTomatoes.com

HI,

I keep looking for more 'advertising' related sites and interactive and can't really find them. But in the meantime:

This website lets you enter a URL and then destroy it. It's a LOT of fun on FLICKR.

http://www.netdisaster.com/

Adriana

Saturday, March 21, 2009

Create the next Dunkin' Donut. Win $12,500!

Time to make your donuts. -Jon

https://www.dunkindonuts.com/donut/

Friday, March 20, 2009

Hawaii Tourism Invades SF Gate!

Tuesday, March 17, 2009

AKQA on what's crushing creativity

AKQA on what's crushing creativity - iMediaConnection.com

Is there a lack of imagination in interactive, or is it just being held up by restrictions and regulations? AKQA's co-chief creative officer weighs in.

View >>

Tune-in to the apocalypse. Now.

Really cool campaign by AKQA - Fallout 3 (game)

"Should rank among the best advertising efforts fom the gaming industry this year." - Wired Magazine

http://prepareforthefuture.com

-Shravan

Monday, March 16, 2009

One less place to put your print ad.

Go digital or be left behind.

"The newspaper industry has seen ad revenue fall in recent years as advertisers migrate to the Internet"

http://www.sfgate.com/cgi-bin/article.cgi?f=/n/a/2009/03/16/financial/f101702D79.DTL

Saturday, March 14, 2009

2kSports digitizes Tim Lincecum.

Agency: Ground Zero

Can't sleep? Count sheep.

How do you animate a billboard? How about using a projector? This is the kind of thinking i want to see for Charles Schwab;-) Use technology in new ways to sell brands. -Jon

http://adweek.blogs.com/adfreak/2009/03/tylenol-pm-wall-sheep-will-help-you-drift-off.html

Now entering Comcast Town.

THIS IS WHAT'S REFERRED TO AS A 360 CAMPAIGN.

Print (click to enlarge)

TV: Future Hopping (Anthem)

TV: PowerBoosters

TV: Future Phone Fantastic

Microsite

http://www.comcasttown.com/

Facebook

This is not a banner.

Apparel Maker Uses Device's Motion-Detecting Accelerometer

by Rita Chang

Published: March 12, 2009

SAN FRANCISCO (AdAge.com) -- The latest example of a cool marketer-created iPhone experience is not an app but an ad. Apparel maker Dockers San Francisco has created a "shakable," motion-sensitive ad that uses the phone's motion-detecting feature.
Dockers shakable iPhone ad

The ad, which stars Dufon (aka Orb/Orbit/Orbitron), an urban street dancer from the Seattle dance group "Circle of Fire," will appear in the iPhone games "iBasketball," "iGolf" and "iBowl" and the lifestyle application iTV. Between the various levels of game play, users will be prompted to shake the iPhone to spur the Dockers-donning Dufon to perform his moves.

Uses accelerometer
Dockers believes it is the first brand to launch a motion-sensitive ad that makes use of the handset's accelerometer, which detects movement. It's the feature that lets users change the orientation of the phone from, say, portrait to landscape when they want a bigger view of a photo or web page.

The San Francisco-based apparel brand, which at one point in its history was synonymous with casual-Friday office-wear, is targeting 30- to 39-year-old men with its latest mobile advertising.

"Our target is tech-savvy," said Patti Sircus Bender, director of brand marketing at Dockers. "With the introduction of the iPhone and other technologies, it became clear to us we need to talk to our target when and where he's open to our message."

Ms. Sircus Bender said the placement of the interactive ad in gaming applications makes a strong case for the target consumer to engage with the brand. "He's in gaming mode and in the mood to be entertained," she said.

Dollars shift
Dockers sought to reinvent its positioning several years ago by injecting more edginess to its name, rechristening itself Dockers San Francisco to invoke a more relaxed and casual feel associated with the city by the bay. It has since shored up its clothing lineup, adding more hip styles to its staple of pleated khakis.

Ms. Sircus Bender said the brand would continue to seek out innovative advertising channels, in step with its strategy to shift more of its budget to digital, a move that began last year and is expected to continue in 2009.

The ad will launch within the next week and run for four weeks, Ms. Sircus Bender said.

About 27,000 applications have been downloaded more than 500 million times on the iPhone, according to OMD, Dockers' media agency. Razorfish is Dockers' online and creative agency of record.

Geoffrey tunes-in to Zunavision

I saw this on the local news tonight. It's an easier way to edit and add effects with video. Just thought I'd share. -Geoff

http://www.zunavision.com

Friday, March 13, 2009

iPod plays games with MTV.com

I love this so much!-Gritsalak

http://www.bannerblog.com.au/2009/03/apple_ipod_games_mtv.php

Kris loves a good innuendo.

This microsite is really funny. -Kris

http://www.shaveeverywhere.com/index_bg.html

Unleash your inner Lion.

Hi guys,

AKQA has just released their Future Lions Call for Entries.

http://www.futurelions.com

If it was released any sooner i would have made it one of the 5 projects for this class.

So, I am giving you a choice because this is a valuable opportunity for you to challenge your thinking outside the usual parameters of online.

The Options

1. Continue working on your Portfolio site project.

2. Work on Future Lions and win a trip to Cannes Advertising Festival and party on the French Riviera with the likes of Jeff Goodby and Alex Bogusky.

3. Do both.

YOUR FUTURE LIONS MISSION SHOULD YOU CHOOSE TO ACCEPT IT.

Utilize a technology that wasn't around five years ago to advertise any brand you choose.

NO BANNERS OR SITES. EVERYTHING ELSE.

You may work in teams, however it's up to you to build your teams.

Briefing: A Creative Director from AKQA will be coming to our next class on March 25th to brief us. (You don't have to wait until March 25th to start thinking.)

Deliverables: I want AKQA to be blown away by 10 well thought out concepts.

I will be posting resources for emerging technologies/media later today so all of you can plug-in to the latest ways to communicate a brands message digitally. You'll never want to make another banner again.

Now get back to work.

Wednesday, March 11, 2009

Charles Schwab Teams

Note: We have an odd number of students so i had to make a team of three.

Dréa Bell
Napus Tantaophas

Adriana Gonzalez Moreno
Geoffrey Haack
Flora

Jonathan Hanisits
Gritsalak Karalak

Kristen Giles
Shravan Hegde

Ryan Montgomery
Tomoko Fushimi

Jacob Pepper
Korrapon Sookmongkol

Michael Waldman
AngeLin Vo

Angelin shares work she likes. Unlike some of you.

Thanks, Angelin. You set a great example. Everyone else, please start participating in this blog.
-Jon

Ever wonder what you'd look like as a Lego person? This website allows you to miniaturize yourself into a little plastic Lego person. Create your friends and family too! Who doesn't like to play with Legos!?

http://www.reasonablyclever.com/mini/

Create different kaleidoscope effects and be mesmerized!

http://www.zefrank.com/byokal/kal2.html

Be like Pablo Picasso and paint your own work of art. Maybe it'll be worth something someday.

http://www.mrpicassohead.com/create.html?skin=original

Ever wanted to be a Doctor? Now you can be a virtual one and see what it'd be like to do an autopsy. Not for the faintest of heart. (I was too nervous to try this website but it sounds interesting!) I'll stick to playing the "Operation" board game.

http://www.deathonline.net/movies/mm/autopsy.cfm

<3, AngeLin Vo