WEEK 1: Welcome

Welcome to Interactive Advertising. Join me for a digital journey as we go beyond print and TV spots. Imagine consumers interacting with your ad instead of it just sitting there. I created this blog for my "Beyond Banners" class in Fall 08. It's already loaded with the latest in digital. I encourage all of you to use it as a source of inspiration. Please share exciting work that you've seen by sending links to beyond.banners@gmail.com. All comments are welcomed and share as much as you want (It's part of your grade).

You've all made a wise choice by being here. Hang on, we're going digital.

-Jon

Week One agenda:

.1. Introduction to digital/Why every creative director wants to see it
.2. Get to know each other
.3. We'll look at some examples of cutting-edge digital
.4. Discuss some things
.5. In-class assignment (Maybe)
.5. 1st brief

THIS IS A PAPERLESS CLASS. PLEASE BRING YOUR WORK TO CLASS EVERY WEEK ON A THUMB DRIVE. ALL WORK WILL BE PRESENTED ON "THE BIG SCREEN" SO ALL OF YOUR CLASSMATES CAN GO "EWWW AND AHHHH" AT YOUR AWESOME ADS.

SYLLABUS

ADV 625- MS- Interactive Advertising[1]

Publish at Scribd or explore others:

Creative Brief 1: Chapstick
Deliverables: 10 banner ideas. Minimum of 10 or you do not get to present your work.

Chap Stick New

Publish at Scribd or explore others:

Banner Sizes to Know

Banner Sizes

Publish at Scribd or explore others:

Featured student site: Nick Rodgers

http://www.copyrightnickrodgers.com

Nick was in my Beyond Banners class last semester. Take a look at his digital work. And note that the site was built in my class. You all have this within you as well. -Jon

"So what work has my instructor done?"

To get some background on your dear old instructor, take a look at my work. Please keep in mind that my site is a work in progress.

http://jonclifton.net

Banner Blog

A place to go if you are in love with banners.

http://www.bannerblog.com.au/

Believe in Masterchief: Halo 3

Agencies: McCann Erickson with AKQA/San Francisco

Winner of every ad award on this side of the solar system in 2007/08.

http://halo3.com/believe

Boogey Down With IKEA

It's a dance party on your keyboard.-Jon

http://demo.fb.se/e/ikea/comeintothecloset2/site/default.html

Subservient As Ever After 4 Years

Let's check in with our fine-feathered friend. Check out those thighs. Hasn't aged a bit.

http://www.subservientchicken.com/

This goes to show that if you create an experience that people love, it could go on forever. -Jon

PS. The guys who built this, Barbarian Group, came to Ogilvy a couple years ago to talk to us. There are all kinds of easter egg commands. Type in "build a fort".

Here's the inside story from the Barbarians: http://www.barbariangroup.com/portfolio/burger_king_subservient_chicken

Wario Land wreaks havoc on YouTube

http://www.youtube.com/experiencewii

Create an experience that takes over YouTube.

Simpsonize yourself.

Agency: Crispin, Porter & Bogusky (CPB)

Who wouldn't want to look like a Simpson? Doh!

Pepsi asks America to Refresh Everything

Agency: R/GA

How do you want to refresh America? Now is your time to speak up.

-Jon

Nokia makes "Beautiful Connections".

http://www.nokia.co.uk/e71

Four artists created short films inspired by the beauty of everyday communication. "Beautiful Connections".

—Nick