Saturday, April 16, 2011

Thursday, April 14, 2011

Predict-a-chick

When will they hatch? Watch and see via web cam in London.
Predict-A-Chick

Saturday, March 12, 2011

Ikea: e-Folder Set

This is a very cool app that you can download for your computer where they change your desktop to look like a clean and simple ikea shelves with all your files in boxes. I downloaded the program but couldn't get it to work. I wonder if anyone can use it? I think this app is straight to the point of what Ikea does. I really hope that they will let us choose our own cabinets and boxes :)

Purina: Dog Food Sync

I think this is a pretty cute ad that I found from Banner Blog. I like how the dog at the bottom beat the can on top to drop down.

Click Here

Thursday, March 10, 2011

Independent Film Sites

Here are four independent film sites I found. The first one is Babies, a documentary that follows a set of babies that was born across the world and how each of them grew up. Notice that even though the site is on Focus Features; they change the background colors and fonts to fit the theme of the movie. I think this is a very interesting path to take if your budget is low. The next movie is Cyrus which is featured in Fox. Although it has the Fox's logo; the site is created for Cyrus and I like the information they have like Facebook, twitter and news. The third one is Mao's Last Dancer where it has it's own site; simple in design and color with the video shown in the front page. Lastly is HappyThankYouMorePlease; my favorite among them all where they have the fonts and colors that represent the movie

Babies

Cyrus

Mao's Last Dancer

HappyThankYouMorePlease

Ryan and Mei Kim Work


Here are the stuff we showed today

finallogos

Discover from Goodby/EVB





Virgin Atlantic from Crispin



Alzheimer Society of Montreal: Zero

Hello! I would like to share this cool online advertising that give a sense of what happen to people who caught alzheimers. I think it is very smart to play around with the iPhone memory and the fear of losing all your pictures, musics, or apps really get people attention. Overall; I think the campaign could be stronger...perhaps when you are typing; you realize certain words or your past message starting to get blurry? That would be a nice effect. Here is the online ad

Friday, March 4, 2011

Friday, February 11, 2011

Organic Inc- Interactive Advertising Agency

I like Organic Inc advertising agency in San Francisco where although they may not be big like Ogilvy or Goodby but the interactive advertising they do connects to a specific target audience. Many agencies out there try to get the bigger demographic but Organic is different. Take their Jeep campaign for instance where they sell Jeep’s new car through Jeep owner’s themselves. I mean who is better to talk about Jeep than the drivers who own the cars for years? Their Jeep campaign also shows that they are using other online interactive brand like MySpace, Facebook, Yahoo and Twitter to sell their own brand. They build a community of pictures in Jeep.com that shows the phenomenon of the Jeep experience. I think that is a brilliant way to go. I think it is important to sell the specs and feature of your brand but certain cars like Jeep; is better to sell the experience of driving the car itself.

Here is the link to Jeep

Thursday, February 10, 2011

http://www.stillfree.com/

I really liked this and thought it was powerful, intriguing and kept me engaged.

Wednesday, February 9, 2011

Favorite Interactive


My most recent favorite interactive weren't exactly "ads". They were interactive extensions of Robyn's (a musical artist) songs. I feel that these interactive mini-sites were essentially promoting the respective single off Robyn's albums.

This first song is called "Dont fucking tell me what to do". In the song Robyn has a repeating lyric of "____ is killing me" the blank is filled with various things that are "killing" her. The video is a 3D video that can be watched with and without 3D glasses. The first part of the video shows Robyn's lyrics but halfway through it shows any twitter updates with the hashtag #killingme

link to fwa: http://www.thefwa.com/site/robyn-don-t-f-king-tell-me-what-to-do-

link to video: http://robyn.com/killingme/