YouTube Cannes Brief Announced

You have 48 hours and counting.

Get the brief here:
http://www.oxfam.org.uk/get_involved/campaign/climate_change/youtube-young-lions.html

Cannes in 48 Hours

http://www.youtube.com/canneslions

Hi guys, this is a very cool contest. And you've had some practice. This was basically our viral video assignment early this semester. It's kinda the same deal. Only this time the challenge is to conceive and shoot a video (this time according to a brief) within 48 hours, and upload it to YouTube. One of the keys to winning is optimizing your video so you get as many views as humanly possible. David Wong and i will be available to help you guys within the 48 hours if you want to run ideas by us.

For those of you who are entering the Future Lions contest, if you win both, this contest will fly you to Cannes. Future Lions is only giving you event tickets, and cool prizes, but no airfare.

Below are the details:

YouTube and the Cannes Lions International Advertising Festival have partnered to give the best young creative minds a chance to attend Cannes and compete in the Young Lions Film Competition.

MAKE AN AD
At midnight on 15 May (GMT), YouTube will release a brief on www.youtube.com/canneslions for a 60-second ad for a major charity. Anyone born after 27 June 1980 can submit an ad to this channel until midnight, 17 May. The more creative the better.

SPREAD THE WORD
Making the video is just half the job. Entrants will have two weeks to drive as many people to their YouTube video as possible. Embed it, blog about it, tweet it – whatever it takes.

GO TO CANNES
At the end of those two weeks, our panel of judges will pick two winners, based on creative execution of the brief and the videos’ views, ratings, comments, votes and overall online footprint. The prize for the two separate winners is an all-expenses paid trip to Cannes to take part in the Young Lions Film Competition. They will be teamed up in Cannes to form Team YouTube and compete against 37 other teams from around the world. Teams are issued with a mobile phone and have just 48 hours to shoot and edit a 60-second commercial on behalf of a charity.

Goodby turns Sprint widget into TV Spot

FROM THIS



TO THIS


THE MICROSITE

A perfect example of an idea that starts online and then is blown out. Your banner could end-up being a TV spot. -Jon

READ ABOUT HOW THEY DID IT

Google's first TV Spot

Next semester maybe i should assign AAU ad school ads to Interactive class.

Have any idea who did this? Same people who make the commercials perhaps? Thanks to Ryan for pointing this one out.

You can't get more interactive than this.