Google takes on iPhone

Hey, iPhone. Google called. You're about to be disconnected. Google that.
http://bigtech.blogs.fortune.cnn.com/androids-threat-to-the-iphone/

180 in LA grows a virtual tree

By way of 180 in LA, Seventh Generation is spreading the news about the green-friendly ingredients found in their household cleaning products.

http://www.showwhatsinside.com/

Remember the ecotonoha site for NEC (https://www.ecotonoha.com/index_en.html) we showed you a couple weeks back? A virtual tree is nothing new. Especially NEC's which has been growing virtually for almost 5 years.

Have a look and then make comments here. It's part of your participation for this class by the way.

Guest Speaker: Goyo Aranaga 9/30

Serious Creativity:
Playing With Fire, Working With People

Get practical tools on thriving in a creative environment without getting burned — and without scorching those around you. Negotiating boundaries and navigating politics. Getting noticed while allowing others to shine. Knowing when to own your work and when to let go. Learning to differentiate between compromise and sacrifice. And much more.

Goyo Aranaga is Executive Producer at Traction , an award-winning San Francisco strategic—creative consultancy. With over fifteen years of professional experience spanning creative direction, project management, corporate communications, production and recruiting, Goyo is a self-proclaimed process junkie and media agnostic. His core creative principles include moving through resistance, maintaining perspective, sustaining integrity and an ongoing commitment to evolution.

Foot Locker Unveils Exclusive Goodies from Nike

Yes, Joseph & Jon are Nike heads.
Agency: Nitro
http://www.footlocker.eu/evolve

Porsche 911 Site

Porsche redesigns it's signature model, the 911, and designs a kick-ass online experience to match. Fasten your seat belt.
Agency: Cramer-Krasselt
http://www.porsche.com/911

Assignment Two 9/16

The One Show Student Competition

Create a micro site along with a campaign of 3 or more online ads.

Start with the site and then create your banners from that.

Minimum of 20 directions/concepts on the big screen.

Warning: If less than 20 directions/concepts, don't bother coming to class.

Due: 9/23

Creative brief is below.

CB OneShow Contest[1] - Upload a Document to Scribd

Read this document on Scribd: CB OneShow Contest[1]

Assignment One 9/9

Based on the digital "holes" in each student's portfolio.

10 concepts, either a banner campaign or micro site, as directed by Jon & Joe.

Please save work to a thumb drive. Each student will be presenting concepts to the class on the big screen.

Due: 9/16

Vodafone Music Unlimited

Agency: Dare Digital/London
http://music.vodafone.com/

Avenue A/ Razorfish Site

http://www.avenuea-razorfish.com
Thanks goes to Joe for this rad example. I'm watching the night crew cleaning guy go to town with his back-mounted vacuum thingy in the Austin, TX office.

Nike Launches Re-Design Nike ID Site

Agency: R/GA

http://nikeid.nike.com

SAAB Turbo Gene Test

Agency: Lowe Brindfors/Stockholm

http://www.saab.com/turbogenetest

Article: Branding in a New Dimension

How to build a brand and a relationship in a Web 2.0 world
Sept 8, 2008
-By Bob Greenberg
(This is the same Bob Greenberg who opened an outpost of R/GA in San Francisco a few months ago. Do well in this class and he may be your boss:-)

http://www.adweek.com

Lego>Go Miniman Go!

Agency: Pereira & O'Dell/San Francisco

http://www.gominimango.com/

Marc Ecko

Agency: WDDG/New York City

http://www.marcecko.com/