YouTube Cannes Brief Announced

You have 48 hours and counting.

Get the brief here:
http://www.oxfam.org.uk/get_involved/campaign/climate_change/youtube-young-lions.html

Cannes in 48 Hours

http://www.youtube.com/canneslions

Hi guys, this is a very cool contest. And you've had some practice. This was basically our viral video assignment early this semester. It's kinda the same deal. Only this time the challenge is to conceive and shoot a video (this time according to a brief) within 48 hours, and upload it to YouTube. One of the keys to winning is optimizing your video so you get as many views as humanly possible. David Wong and i will be available to help you guys within the 48 hours if you want to run ideas by us.

For those of you who are entering the Future Lions contest, if you win both, this contest will fly you to Cannes. Future Lions is only giving you event tickets, and cool prizes, but no airfare.

Below are the details:

YouTube and the Cannes Lions International Advertising Festival have partnered to give the best young creative minds a chance to attend Cannes and compete in the Young Lions Film Competition.

MAKE AN AD
At midnight on 15 May (GMT), YouTube will release a brief on www.youtube.com/canneslions for a 60-second ad for a major charity. Anyone born after 27 June 1980 can submit an ad to this channel until midnight, 17 May. The more creative the better.

SPREAD THE WORD
Making the video is just half the job. Entrants will have two weeks to drive as many people to their YouTube video as possible. Embed it, blog about it, tweet it – whatever it takes.

GO TO CANNES
At the end of those two weeks, our panel of judges will pick two winners, based on creative execution of the brief and the videos’ views, ratings, comments, votes and overall online footprint. The prize for the two separate winners is an all-expenses paid trip to Cannes to take part in the Young Lions Film Competition. They will be teamed up in Cannes to form Team YouTube and compete against 37 other teams from around the world. Teams are issued with a mobile phone and have just 48 hours to shoot and edit a 60-second commercial on behalf of a charity.

Goodby turns Sprint widget into TV Spot

FROM THIS



TO THIS


THE MICROSITE

A perfect example of an idea that starts online and then is blown out. Your banner could end-up being a TV spot. -Jon

READ ABOUT HOW THEY DID IT

Google's first TV Spot

Next semester maybe i should assign AAU ad school ads to Interactive class.

Have any idea who did this? Same people who make the commercials perhaps? Thanks to Ryan for pointing this one out.

You can't get more interactive than this.

Without advertising, we wouldn't get to see each other every week for 15 weeks.

http://withoutadvertising.com/

Adriana helps you find your color.

http://colorschemedesigner.com

Another instructor mentioned this app and it's pretty handy for testing and finding color schemes.

Adriana

Fresh work from Adriana.

http://review.juxtinteractive.com/adobe/v14/

The animation at the end is cool, and the content in the videos is super interesting.

http://europe.nokia.com/musicalmighty

I love playing with the wires just pushing them around is fun ^ - ^

http://www.wwpl.net/awards2009/IBM_IDEA_Banner.html

Real time interaction from all over the US, this idea is brilliant.

http://absolut.com/iaaw/

Absolutely interesting

-Adriana

Our resident PC user, AngeLin, explores the new Explorer.

Some new technology I'd like to share with the class:

I'm a Firefox fan, but the new Internet Explorer 8 is pretty nifty!
http://www.microsoft.com/windows/internet-explorer/tour/default.aspx

Now, you can highlight words on any website, right-click and it opens up a menu allowing you to easily look up that word on dictionary.com, Google map you to that location, find reviews about that word on Yelp.com, etc. There are a bunch of add-ons you can download for free to personalize your IE8 quick links. It makes everything pretty convenient. Now you don't have to open up a new tab or window in order to use those applications. It's one simple click away. -AngeLin

The inside story of Doritos Hotel 626

PRESENTS


www.hotel626.com

Goodby, Silverstein & Partners
Michelle Hirschberg, Copywriter
Maggie O'Brien, Digital Producer

Wed, May 6th
6-7pm
Room 501

iPhone Baby Shaker. Horrible concept.

http://www.sfgate.com/cgi-bin/blogs/techchron/detail?entry_id=38957

3D Scanner & Printer

Not coming to the Mac Lab anytime soon. Thanks for sharing, Korra.

(It can even replicate Jay Leno's chin.)

Flora, a pig, and a wolf.

Creative video-Flora

Where does Gavin Newsom announce his run for Guv?

On the Web, where else?


http://www.gavinnewsom.com/

Notice the heavy use of social networking sites such as Twitter and YouTube. No doubt a nod to Obama's "digital election". Buckle-up folks, politics will be won and fought with pixels from here on out. -Jon

Kristen gets emotionally involved.

this is pretty cool

http://www.logitech.com/images/flash/ap_audio/in/

-Kris

Schwab Presentation Preparation

Time: Presentations will begin at 4pm. You should be out of there by 5pm.

Location: 215 Fremont St. Corner of Fremont and Howard.

Presentation Specifics:
Interactive work is to be displayed in PDF format. If you have any print work it must be mounted on black boards.
Print out a copy of your presentation on 8.5x11 paper with your name and emails to contact you.(you will leave this behind)
If you are using a computer you have two options, either you bring your own or you make your presentation PC COMPATABILE. There are no Macs available at Schwab.
You will be presenting your ideas to Greg, a few members of his marketing team and a handful of creatives from EuroRSCG New York – Schwab’s ad agency of record.
This is the FINAL presentation for this project.

If you have questions, please call 618-6105

I need you to send me the Legal Names of anyone who is in your group and planning to participate in the presentation tomorrow so I can make sure Schwab’s security has your information prior to arrival.

Best
Dana

Box.net

For those of you presenting at Schwab tomorrow, i recommend uploading your PDF to box.net. No CD to burn or flash drive compatibility issues to worry about.

Geoffrey & Shravan Make Bread

This is a highly addictive site…"THE BREAD ART PROJECT" is raising money and awareness of the growing hunger problem in the US. -Shravan

I like burnt toast. -Geoff

http://www.breadartproject.com

Pla takes flight with Redbull and gets ikea'd.

Here are the micro site I would like to share with class

Ikea
http://www.ikea.com/ms/en_GB/rooms_ideas/PS/index.html
I like this one because I can enjoy the cute design with knowing the product's information at the same time.

Redbull
http://www.redbull.com/flightlab/
Nice design..I wish I can make it

Thanks,
Pla