Brief 5: Make a set of Siftables

http://www.ted.com/index.php/talks/david_merrill_demos_siftables_the_smart_blocks.html

We are swapping out the Charles Schwab project with Siftables. You will need to buy shop time at the Academy's tool shop so you can build your Siftable shells. Prototypes will be due March 11th. Of course, I am only joking with you. Thanks for sharing, Geoff-Jon

Taste the rainbow all over the Web.

Skittles makes a big splash online, hitting up all the popular social networking sites. Navigate by way of the Skittle module in the upper left. Notice how their "Taste the Ranbow" tag line changes with every site. Look at your browser window title. Yummy...


http://www.skittles.com

Spring 2009 Interactive Viral Video Challenge: Interactive Thurs 3:30-6:30pm

-Gunjan


-Mani


-Mauricio

Spring 2009 Interactive Viral Video Challenge: Interactive Wed 7-9:50pm

While my expectations of the viral videos last night might have been a bit too high, there was actually a good range of ideas. I do have my favorites.

Below are the videos that have been uploaded so far. Cut-off is Noon today.





-Ryan


-Jacob


-Geoffrey


-Napus


-Shravan


-Flora


-Tomoko


-Adriana


-Jonathan


-AngeLin


-Kristen


-SodomyXXX (Gritsalak)


-Korrapon


-Michael


-Dréa

Assignment 4: Portfolio Site

All of you have been creating some really good work in this class. Now it's time to give it a place to live. Having an online portfolio will save you money, reduce paper cuts, and will make you stand out in front of creative directors.

Your site should tell a story about you as a creative person. Who is Jacob? Who is Drea or Shraven? How about Gunjan? Do you love books? Is it a digital book? Do you love cars so maybe it's a take-off on Grand Theft Auto? Is it a garage? Is it something about where you grew up? A map? Or is it a representation of your love for clean design? Look at the sites from my students last semester. Notice how each site has its own personality.

For Nick, his site is wrapped around the city he loves and calls home.

http://www.copyrightnickrodgers.com/

Good shows off his eye for clean design and layout. For him it's maybe more about the work featured on his site than the site itself.

http://mygoodkup.com

Dhruvi's first love is architecture. Her site is built around landscapes she drafted as an architecture student.

http://www.dhruvishah.com/

Deliverables:
5 unique site ideas that represent you as a person. Sketch as many pages for each idea as it takes in order to convey your concept. The more the better.

Your site can be either Flash or HTML. The above examples are actually just plain old HTML. I recommend this route because Flash sites are a pain in the ass to update.

Recommended software:
Adobe Dreamweaver

Shraven whips out the Sprint NOW Widget

Hey!
A great Microsite/Downloadable Widget from Sprint.
The “Plug into Now” page is a crazy quilt of feeds, some tapping live data and some based on graphical representations, including the world population, number of emails being sent, current national debt, a countdown to Doughnut Day and Google’s top searches.
The widget below will give you an idea:

http://now.sprint.com/widget/

-Shravan

Really, really bad ad roadblock on SF Gate.

As your instructor it's my duty to show you the best and worst on the web. This is just really hilarious. Something that a lifetime supply of Chapstick could never remedy.-Jon

(Click to enlarge)

Cutwater Site

Simple.


http://www.cutwatersf.com/

AngeLin paints like Pollack and throws some bones around.

"Jackson Pollock by Miltos Manetas" for iPhone from Memo Akten on Vimeo.


Be like the famous artist! Create your own Pollack painting at: http://jacksonpollock.org/

It's just FUNNY! Go "size him up": http://www.albinoblacksheep.com/flash/sizehimup

Play with another set of bones: http://www.albinoblacksheep.com/flash/wireframe

<3, AngeLin Vo

The marketing of Coraline.

Here's a side story. I grew up in Portland. Coraline was built by an animation studio in Portland, Laika, that used to be called Will Vinton Studios. Vinton animated Tim Burton's Nightmare Before Christmas. Vinton is also known as the creator of the old PJ's TV Show and the famous California Raisins.

About 5 years ago Vinton Studios fell on hard times with Pixar kicking their asses. They just about closed down.

Enter Phil Knight, co-founder of Nike and a billionaire several times over. His son was working at Vinton as an animator. He convinced his Dad to buy the studio. He did. Then renamed it Laika.

Who did Laika and Phil Knight turn to when it came time to promote Coraline? Who else but the same people Knight turned to over 20 years ago who gave birth to Nike's brand and inspired generations to "Just Do It".

Wieden & Kennedy made everything from wild postings to limited edition Coraline Nike dunks to the site experience.

Coraline's world premiere was held in Portland earlier this month.

Check out this banner:


Get the inside story on Coraline at W+K's blog: http://blog.wk.com/laika/

Read an interview with Phil Knight on AdAge: http://adage.com/madisonandvine/article?article_id=134733

Experience Coraline by Wieden + Kennedy

Coraline! Have you seen it? It's AMAZING. W+K did a cool interactive site to launch the movie. Check it out.

http://coraline.com/#/?page=pano&subPage=0

Geoff

Assignment 3 1/2: YouTube Videos

Class, viral videos are still in their infancy in the ad biz. Few agencies have successfully achieved a breakthrough with this new medium. I myself have failed. User generated content is becoming a must have for most marketers. Everyone's attempting it. Now it's your turn.

Your mission is to shoot a viral video that you will post to YouTube.

But, it's not really a viral video until it's proven to be viral.

Here's what you need to do:

1. Shoot 3 separate videos.

2. Your videos can be about anything, and not necessarily an ad. But if you want to create an ad, go ahead. Pick a campaign from your portfolio and extend it to YouTube. Is it a street performer? Is it a stunt? Is it a commercial?

3. Bring in three different videos next week (2/24). We will pick the best one and post it to YouTube that night. Please create a YouTube account before next week's class if you don't have one.

The video with the most views by the end of class the following week 3/4/09 will win a special prize.

Some things to think about:

Go on YouTube and study the most popular/most viewed videos. What makes them popular? Inform yourself on what makes a popular viral video before shooting. Is there something you think is so funny that a million other people will enjoy it too? Is it local? Humor is a good place to start.

YOU COULD HAVE A GREAT VIDEO BUT THE NAME/TITLE YOU GIVE IT CAN MAKE IT BOMB.

Think long and hard about how you name your video. Be aware of people's search queries. If your video is about a leprechaun stripper, then it would be a good idea to name it that. Or some combination like "naked leprechaun". Also keep in mind that if the title is boring or uninteresting, nobody will bother clicking to watch it.

Resources:
Top Ten Viral Videos
The Secret Strategies Behind Many “Viral” Videos
Car Dealers Learning Art of Viral Video


DISCLAIMER: JON SHALL NOT BE HELD RESPONSIBLE FOR ANY MAIMING AND/OR ARRESTS DURING THE FILMING OF THE ABOVE VIDEOS FOR ASSIGNMENT THREE. PRESS RECORD AT YOUR OWN RISK.

Action!

YouTube video examples from my students last semester.

Bunny Sex by DHRUVI
http://www.youtube.com/watch?v=JhqB9m5LXQ8

Killer Clock by NICK
http://www.youtube.com/watch?v=vfpiKxa3ETw

Best iPhone Application Ever-Beer Getter by DANA
http://www.youtube.com/watch?v=gFXQu0B4Qe0

Give my money back!!! Magic trick by MIKE
http://www.youtube.com/watch?v=Ts3uAsc0fIQ

San Francisco Love Party (the Hero Dancing) by GOOD
http://www.youtube.com/watch?v=Li9jJM7YyTc

Hot Smokin' Armpits by PETE
http://www.youtube.com/watch?v=hnpxNwDSoLg

Kickin' It Freaky by KULIKA
http://www.youtube.com/watch?v=Q6yXzR_-cX4

"fucking cool"

I don't know if this is considered flash, but it is fucking cool...haha
-Jonathan



http://www.stumbleupon.com/toolbar/#url=http%2525253A//andyslife.org/games/sand.php

More algorithm fun.

http://www.engine.haptic-data.com/

Step inside Starbuck's Salon

Agency: Wieden + Kennedy

http://www.starbuckssalon.com

Adriana shares some stuff.

http://www.youtube.com/watch?v=zPoauYYhI5E

This ad really impressed me. The handshadow work is flawless and the theme is not what I expected. I couldn't find any 'cool' interactive stuff that goes along with it, but the ad is so good I thought I'd share..

http://unscrewamerica.org/

This websites navigation is all over the place, but it somehow works for it. I had fun trying to find all the things you could do.

If you get tired of the music lick on the 'I hate music' button and you can change it for Hall & Oats.

http://www.newad.com/en/wedeliveryoungpeople/

This is a video more than anything, but it's such a creative way to advertise their service that I thought I'd share.

-Adriana G.

Attention inexperienced guys! - Cool microsite from Old Spice

Agency: Wieden + Kennedy

Take the test and see what a man u really are! -Shravan

http://www.experienceoldspice.ca/en/index.php

Tomoko wants you to shake things up for Wario Land.

Agency: Goodby

I found this website and I'd like to share it with my classmates.

http://www.youtube.com/experiencewii

Have a good weekend.

-Tomoko

The Dutch and the domino effect.

Jacob Pepper here. My dad sent me this crazy site from Amsterdam. Give it a second it looks lame, but then the payoff is pretty sweet. I don't know what any of it means though, just thought it was a pretty crazy takeover.

http://producten.hema.nl/

PEP