Interactive Two

Friday, March 20, 2009

Hawaii Tourism Invades SF Gate!

Tuesday, March 17, 2009

AKQA on what's crushing creativity

AKQA on what's crushing creativity - iMediaConnection.com

Is there a lack of imagination in interactive, or is it just being held up by restrictions and regulations? AKQA's co-chief creative officer weighs in.

View >>

Tune-in to the apocalypse. Now.

Really cool campaign by AKQA - Fallout 3 (game)

"Should rank among the best advertising efforts fom the gaming industry this year." - Wired Magazine

http://prepareforthefuture.com

-Shravan

Monday, March 16, 2009

One less place to put your print ad.

Go digital or be left behind.

"The newspaper industry has seen ad revenue fall in recent years as advertisers migrate to the Internet"

http://www.sfgate.com/cgi-bin/article.cgi?f=/n/a/2009/03/16/financial/f101702D79.DTL

Saturday, March 14, 2009

2kSports digitizes Tim Lincecum.

Agency: Ground Zero

Can't sleep? Count sheep.

How do you animate a billboard? How about using a projector? This is the kind of thinking i want to see for Charles Schwab;-) Use technology in new ways to sell brands. -Jon

http://adweek.blogs.com/adfreak/2009/03/tylenol-pm-wall-sheep-will-help-you-drift-off.html

Now entering Comcast Town.

THIS IS WHAT'S REFERRED TO AS A 360 CAMPAIGN.

Print (click to enlarge)

TV: Future Hopping (Anthem)

TV: PowerBoosters

TV: Future Phone Fantastic

Microsite

http://www.comcasttown.com/

Facebook

Apparel Maker Uses Device's Motion-Detecting Accelerometer

by Rita Chang

Published: March 12, 2009

SAN FRANCISCO (AdAge.com) -- The latest example of a cool marketer-created iPhone experience is not an app but an ad. Apparel maker Dockers San Francisco has created a "shakable," motion-sensitive ad that uses the phone's motion-detecting feature.
Dockers shakable iPhone ad

The ad, which stars Dufon (aka Orb/Orbit/Orbitron), an urban street dancer from the Seattle dance group "Circle of Fire," will appear in the iPhone games "iBasketball," "iGolf" and "iBowl" and the lifestyle application iTV. Between the various levels of game play, users will be prompted to shake the iPhone to spur the Dockers-donning Dufon to perform his moves.

Uses accelerometer
Dockers believes it is the first brand to launch a motion-sensitive ad that makes use of the handset's accelerometer, which detects movement. It's the feature that lets users change the orientation of the phone from, say, portrait to landscape when they want a bigger view of a photo or web page.

The San Francisco-based apparel brand, which at one point in its history was synonymous with casual-Friday office-wear, is targeting 30- to 39-year-old men with its latest mobile advertising.

"Our target is tech-savvy," said Patti Sircus Bender, director of brand marketing at Dockers. "With the introduction of the iPhone and other technologies, it became clear to us we need to talk to our target when and where he's open to our message."

Ms. Sircus Bender said the placement of the interactive ad in gaming applications makes a strong case for the target consumer to engage with the brand. "He's in gaming mode and in the mood to be entertained," she said.

Dollars shift
Dockers sought to reinvent its positioning several years ago by injecting more edginess to its name, rechristening itself Dockers San Francisco to invoke a more relaxed and casual feel associated with the city by the bay. It has since shored up its clothing lineup, adding more hip styles to its staple of pleated khakis.

Ms. Sircus Bender said the brand would continue to seek out innovative advertising channels, in step with its strategy to shift more of its budget to digital, a move that began last year and is expected to continue in 2009.

The ad will launch within the next week and run for four weeks, Ms. Sircus Bender said.

About 27,000 applications have been downloaded more than 500 million times on the iPhone, according to OMD, Dockers' media agency. Razorfish is Dockers' online and creative agency of record.

Geoffrey tunes-in to Zunavision

I saw this on the local news tonight. It's an easier way to edit and add effects with video. Just thought I'd share. -Geoff

http://www.zunavision.com

Friday, March 13, 2009

iPod plays games with MTV.com

I love this so much!-Gritsalak

http://www.bannerblog.com.au/2009/03/apple_ipod_games_mtv.php

Kris loves a good innuendo.

This microsite is really funny. -Kris

http://www.shaveeverywhere.com/index_bg.html

Unleash your inner Lion.

Hi guys,

AKQA has just released their Future Lions Call for Entries.

http://www.futurelions.com

If it was released any sooner i would have made it one of the 5 projects for this class.

So, I am giving you a choice because this is a valuable opportunity for you to challenge your thinking outside the usual parameters of online.

The Options

1. Continue working on your Portfolio site project.

2. Work on Future Lions and win a trip to Cannes Advertising Festival and party on the French Riviera with the likes of Jeff Goodby and Alex Bogusky.

3. Do both.

YOUR FUTURE LIONS MISSION SHOULD YOU CHOOSE TO ACCEPT IT.

Utilize a technology that wasn't around five years ago to advertise any brand you choose.

NO BANNERS OR SITES. EVERYTHING ELSE.

You may work in teams, however it's up to you to build your teams.

Briefing: A Creative Director from AKQA will be coming to our next class on March 25th to brief us. (You don't have to wait until March 25th to start thinking.)

Deliverables: I want AKQA to be blown away by 10 well thought out concepts.

I will be posting resources for emerging technologies/media later today so all of you can plug-in to the latest ways to communicate a brands message digitally. You'll never want to make another banner again.

Now get back to work.

Wednesday, March 11, 2009

Charles Schwab Teams

Note: We have an odd number of students so i had to make a team of three.

Dréa Bell
Napus Tantaophas

Adriana Gonzalez Moreno
Geoffrey Haack
Flora

Jonathan Hanisits
Gritsalak Karalak

Kristen Giles
Shravan Hegde

Ryan Montgomery
Tomoko Fushimi

Jacob Pepper
Korrapon Sookmongkol

Michael Waldman
AngeLin Vo

Angelin shares work she likes. Unlike some of you.

Thanks, Angelin. You set a great example. Everyone else, please start participating in this blog.
-Jon

Ever wonder what you'd look like as a Lego person? This website allows you to miniaturize yourself into a little plastic Lego person. Create your friends and family too! Who doesn't like to play with Legos!?

http://www.reasonablyclever.com/mini/

Create different kaleidoscope effects and be mesmerized!

http://www.zefrank.com/byokal/kal2.html

Be like Pablo Picasso and paint your own work of art. Maybe it'll be worth something someday.

http://www.mrpicassohead.com/create.html?skin=original

Ever wanted to be a Doctor? Now you can be a virtual one and see what it'd be like to do an autopsy. Not for the faintest of heart. (I was too nervous to try this website but it sounds interesting!) I'll stick to playing the "Operation" board game.

http://www.deathonline.net/movies/mm/autopsy.cfm

<3, AngeLin Vo